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MBedd Safelyback

Safelyback is a unique web service that monitors your safe return home using SMS and mobile tracking.

I was asked to create a range of characters, including Safely Becky and her cat to feature throughout the site, to add a softer friendlier feel to the serious subject of female safety.

As well as the promotional animation seen below, I also created Interactive demos, movies, virals and other promotional material including the artwork for exhibitions across the UK and America.

Safelybecky Banner 02
MBedd Safelyback banner 03
MBedd Safelyback banner 04
MBedd Safelyback banner 05
MBedd Safelyback banner 06