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Macphie Christamas E-card Animation

MBedd Macphie

Another Christmas E-card. This one came through from Forever Creative for their client at Macphie the Independent food ingredients manufacturer. I was supplied all the character designs and storyboard outline, I just had to put it together.

 

One of the stipulations was that it needed to be seen by as many of their customers as possible, so it was important that it could be viewed on all tablets and phones. I therefore created the animation in HTML5, and although it is years behind the technology of Flash, I optimised the animation with the techniques I had developed all those years ago when I used to have to get Flash 4 to stream on a 14K dial-up, so in the end I got it to run at a good speed even on slower Android mobile phones.